Singapore Pools, a state-owned lottery operator, is one of the key players in combating illegal gambling and responsible gaming. It is a major contributor to the government’s efforts in this regard, working closely with authorities on education and awareness, as well as tackling the issue through its helpline.
As a state-owned company, Singapore Pools operates legally under the Tote Board, a statutory board under the Ministry of Finance. It is the only licensed lotteries operator in Singapore and has been operating since 1968. Its mission is to offer safe, trusted and fair betting, while ensuring that the profits of the business are used for community good.
The organisation’s chief information officer, Yeo Teck Guan, leads the digital transformation strategy that has shifted Singapore Pools from a legacy organisation into an agile, highly efficient, and digitally empowered business. This month, we sat down with him to talk about change management, COVID-19, and his journey at Singapore Pools, where he has spearheaded the shift of the organisation from being traditional counter-service-based to a full digital platform.
While many gamblers are familiar with the infamous long snaking queues that form around the time of TOTO draws, some prefer to skip them altogether and opt for online sports bets instead. To do so, they must first create an account on the Singapore pools website. Once done, they can then bet with their credit or bank cards. The site also offers live streaming of sports events.
Aside from offering bets on popular sports, Singapore Pools online sportsbook offers a wide selection of other options. In addition to football and horse racing, it has a range of esports betting markets. The odds for these games are represented in decimals and can be easily compared against other bookmakers.
In its 58-year history, Singapore Pools has won the hearts of many Malaysians. It has won a number of awards, including the Best Employer Brand in Asia 2023, and the National Workplace Engagement Award. Besides being a great place to work, the company is committed to social responsibility. In fact, it even has a dedicated team that helps problem gamblers and their families.
Achieved re-certification to Level 4 of the World Lottery Association Responsible Gaming Framework, the highest global standard of responsible gaming in Dec. Launched iTOTO and Group TOTO, two new ways to share a bet, in Nov. Achieved Green Mark Gold Plus certification for its energy efficent Data Centre.