SG Pools is the official state-owned gambling organisation of Singapore. Founded in 1968, it’s a wholly owned subsidiary of the Tote Board, a statutory board under the Ministry of Finance. Despite being in the business of gambling, the organisation has built a reputation for integrity and trust among Singaporeans. Its aim is to combat illegal betting activities by providing people who gamble with a safe, trusted environment. It also aims to ensure that surplus revenue is channelled back into supporting the community through charities.
Aside from TOTO and 4D, the website also offers sports betting games like soccer, basketball, motor racing, horse race, and other events. This makes it easy for you to place bets on the game of your choice. However, it is important to remember that gambling can lead to addiction, so always set limits for your bets and never exceed them.
The company also provides its users with a range of payment options that can be used for their deposits and withdrawals. Moreover, it has made its site mobile-friendly, so you can access it from your Android gizmos or devices. Just be sure to read the terms and conditions before depositing any money.
In order to keep its employees and customers safe, the company shifted all of its IT operations to the cloud in 2018. This helped them identify complex issues faster during outages or performance degradation. It also gave them more visibility of their IT environments, which was a critical requirement during the COVID-19 crisis and a global spike in data demand.
This allowed the company to quickly scale its infrastructure and provide uninterrupted services to their customers. The platform also enabled them to make use of a variety of analytics tools to enhance their customer experience and improve business decisions. The platform also helped them comply with regulatory requirements and protect customer data.
Yeo and his team are also looking to increase the number of digital touchpoints. This includes a new online portal that will allow customers to onboard, manage their accounts, and bet with Singapore Pools from anywhere. They will also launch a new mobile app that will allow them to bet and win from their phone.
Another area that the team is focusing on is digitalisation in the charity sector. As the nation forges ahead with various Smart Nation initiatives, it’s important to keep charities running. Digitisation can help them reduce costs and operate more efficiently, so they can continue to do good work.
One of the ways that the company is achieving this is by using IGT’s Aurora Navigator, Data Connector, and Aurora Anywhere, which will allow them to build a central lottery system that will support their growing customer base. The platform will also enable them to offer more advanced features such as live streaming and in-play betting. They will also be able to offer a wider range of products and services to their existing customers. These solutions will also give them the flexibility to adapt and evolve with new trends in the gaming industry.