Sgp pools is a sgp-based lottery and sports betting company that provides secure and trusted legal lottery and sports bets for citizens. It also channels its proceeds to charity and good causes. Its portfolio includes the lotto game TOTO, pre-printed lottery game The Singapore Sweep, numbers game 4D and football and motor racing sports betting. It is owned by the Tote Board, a government body that reports to the Ministry of Finance. Its central system is based on IGT’s Aurora suite, which comprises of IGT’s products Aurora Navigator, Data Connector and Aurora Anywhere.
Its customers are mostly retail, corporate and institutional bettors, with the majority of them being Singaporeans. To meet their needs, Singapore Pools has been implementing a series of digital transformation initiatives and leveraging on technology to boost customer service. One example of this is the deployment of PoolzConnect, an IP-based telephone-based lottery and sport betting system that allows users to place bets through their mobile phones. This system also automatically and securely credits winnings to their pre-approved bank accounts. Singapore Pools attributed the successful implementation of this project to strong support from top management, excellent project management team and clear definition of what was required.
Among its other IT initiatives, Singapore Pools has been using the Oracle Cloud Observability and Management Platform to monitor its on-premise applications. With the platform, the company can get insights on its system’s performance, availability and load analysis. This helps reduce troubleshooting time by half, according to the company. In addition, the platform can scale up or down in a matter of minutes.
Aside from improving its IT infrastructure, Singapore Pools has also been focusing on increasing its social impact and creating new services for its players. This is done through its iShine Cloud initiative, which was launched in 2018. The service offers other charities with IT infrastructure and resources that help them improve productivity and governance. During the COVID-19 crisis, iShine Cloud helped keep charities running even when other IT platforms were closed or under strain.
In the future, Singapore Pools plans to use IGT’s solutions to introduce new lottery games and enhance its customer service capabilities. It is also looking at expanding its online presence to offer a more convenient and safer gambling experience for its players. In addition, it is evaluating a number of other digital technologies such as artificial intelligence and machine learning to increase its operational efficiency and enhance the player’s experience. It is expected that these digital initiatives will result in a more efficient and cost-effective organisation for Singapore Pools in the long run. In the meantime, its customer base continues to grow at a healthy rate with more people choosing to play legal lottery and sports bets. This is especially true for women, who are now making up a larger proportion of its player base than in the past. As a result, the company has seen its profits steadily rise. Its revenue was up by more than 10% in the first half of this year.